I enjoy the NY Times, but give me a break. Take a look at:
"A Quirky Athletic Tape Gets It's Olympic Moment." Tara-Parker Pope quotes the July '08 issue of JOSPT as support for the efficacy of the tape. Here is what the study really says about kinesio taping:
"When applied to a young, active patient population with a clinical diagnosis of rotator cuff tendinitis/impingement, KT may assist clinicians to obtain immediate improvement in pain-free shoulder abduction ROM. However, over time, KT appears to be no more efficacious than sham taping at decreasing shoulder pain intensity or disability."
It also says, "Pain and disability measures, as a result of taping, were not different between groups in our study."
I'm not saying the tape works or it doesn't. But, because of the Olympics, the K-tape website is getting 350,000 hits a day compared with my paltry 80. Everyone is looking for a quick fix for shoulder dysfunction. Didn't Flavor Flav tell us 20 years ago...Don't believe the hype, it's a sequel...BOOOYYYYYEEEE! Some times, you just have to kick it old school.